Here's another Israeli tourism commercial that I copied from here. It seems to be a part of some funny semi-official 'cum' to Israel campaign, which tries to exploit certain imagery and link it to Israel, see other examples here. Arguably, the campaign is done in bad taste, but it captures and ironically presents exactly what sits in many tourist minds. And it's done with a dose of humour. I find it much funnier than, for example, the Lithuanian tourism leaflets with the most popular female names and space to write a telephone number to, or the famous erotic Riga airport ad (it was long ago, so I couldn't find it on google). And, of course, certainly funnier and in better taste than the Danish sex tourism ad.
But hello, Israel as a sex tourism site? This is already a joke. Israeli women are legendary for their post-army toughness and are known to be 'hard to get', while women of the world, who are certainly lesser consumers of sex tourism, might think twice about Israeli men after hearing "Hi, what's your name, are you Jewish?" type of introduction for the first 10 times.
Personally, I prefer Shalom and especially this commercial, which, I think, represents Israel quite well. Here they try to make it cute.