As I was on holiday, I had my first time flying ELAL (Israeli national airline). I'll tell security stories later when I'm in the mood. Another thing caught my attention this time. As both the automatic and the live voices of the plane crew were greeting the passengers, they did not translate 'shalom'. Many Israelis are absolutely sure that everybody in the world knows that word. In many cases it's true. Watch this video to see how the international recognition of 'shalom' is used for advertising tourism in Israel.